3 Fresh ways to find better-paying clients

Stand out from the competition with these savvy business tips

Author

Diana Kelly Levey
October 22, 2025 • Estimated Reading Time: 8 minutes

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When freelancer ask how I’ve been able to make this career work for nearly twenty years it comes down to three things:

  1. Relationships

  2. Finding high-paying clients

  3. Marketing: Always pitching myself and my business services

Here’s how to attract clients who actually pay well and on time

Some of my top tips for acquiring better-paying clients…

1. Give Your LinkedIn Profile a 2025 Update

LinkedIn still works.


But only if your profile is doing the selling for you.

Start with a professional photo. (Ahem, no car selfies.)


Then write a headline that says what you do and who you help.


Skip “Freelance Writer.” Try something like: “Health & Wellness Writer Helping Brands Turn Visitors Into Customers.”

Check what other freelancers in your niche are doing. Borrow the keywords that make sense.

Update your “About” section to sound like you. Tell a short story that shows your voice and why you love what you do.

Add your email address and/or website.


Make it easy for clients to reach you.


Link to two to three of your best samples in the “Featured” section.

If you want help tightening your LinkedIn profile or positioning yourself for higher-paying gigs, I cover that in my freelance coaching sessions.

2. Rewrite Your “About Me” Page

Most freelancers treat this page on their website like a résumé.
That’s a mistake.

Clients want to connect with a person, not a list of job titles.

They want to get to know you so they can figure out if they’ll enjoy spending time with you.

Your “About” page should show your skills, wins, and experience, but also your personality.

Tell your story.


Show why you’re great to work with.


Be confident, not stiff.

When done right, your “About” page helps a client know who you are, what you’re about, and what it’s like to spend some time with you.

3. Practice Your ABGs: Always Be Giving

Instead of “Always Be Closing,” try “Always Be Giving.”

It’s simple: give value to your network without expecting something in return.

Share leads with other freelancers.


Send a quick note to a past client when you see an article that might help them or congratulate them on a recent media mention or award.


Offer a helpful tip on social media.

If I can’t take a project, I refer it to another freelancer.


If a rate is below my threshold, I pass it along to someone newer who could use the work.

Generosity builds relationships and a reputation.
The kind that brings in great clients when you least expect it.

High-paying freelance clients aren’t a myth.


They just hire freelancers who show up professionally, share generously, and make it easy to say yes.

Try the tips above this week and I feel confident you’ll start getting some great work soon.

I cover this type of freelance challenge in my online course, "How to Earn $100 (or More) Freelance Writing.”

Check out the course syllabus, what other students had to say, and how to tweak your strategy to start earning more.

Diana

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