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Happy October, y’all!

Here's why I think freelancers shouldn’t throw in the towel on their freelance business and instead, should ramp up marketing efforts to find new freelance jobs and follow up with previous clients for work.

(TBH, I’d say 2/3 of my freelance business that comes about from a cold outreach email gets noticed in the follow up email.)

1.     The Fed Interest Rate dropped.

The Federal Open Market Committee (FOMC) finally lowered the federal fund rate. What does a lower interest rate mean for your freelance business? If it’s more affordable to borrow money with lower interest rates, that might result in companies borrowing funds to expand. Lower rates are good for businesses. These business expansions could be in the form of hiring more employees or using loans to hire freelancers or gig workers to complete projects.

2.     Your clients want to end Q4 on a strong note.

Depending on the type of freelance clients you’ve nabbed, they might want to smash traffic numbers in the last quarter. This might require more content being produced which would (ideally) mean they need to hire more freelance help. If your clients feature e-commerce articles, they might be ramping up production to prepare for the holiday shopping season.

From gift guides to end-of-year “best of” roundups, the last few months can require a lot of content needs. Have health and wellness freelance clients? They might have new product launches in January or simply be preparing to capitalize on “new year, new you” initiatives. I’ve had quite a few clients seek me out for health content in December to publish in January.

3.     Businesses may have extra money to spend.

When I was a staff editor at magazines, we wanted to make sure we used up our entire freelance budget money each year so we could show there was a need for this money—or more—in the budget. It was a ‘use it or lose it’ kind of thinking.

A few thousand dollars left on the table? Accounting might cut your freelance budget by that amount next year since you didn't "need" it.

As a freelancer, I’ve had quite a few clients come to me the last few weeks of the year asking me to work on projects with quick turnaround timelines and to make sure my invoice was sent before the end of the year.

Yes, some clients will have used up their freelance budgets by the year’s end or had it unexpectedly slashed earlier in the year. But, other clients will have money they need to allocate to freelancers. Who better to give that to than you?

BTW, be sure you heed these freelance client red flags.

4.     A client's fiscal year ends in the fall.

Some businesses’ fiscal year ends in September—just like the U.S. government. If your client’s new year starts October 1 and their budget is renewed then, make sure you’re in touch with them throughout the fall months.

It's a good time to have talks about working on projects together. I’ve had a previous client ask me to send freelance project proposals in late August so we could put it in the budget for their next year, which began in October.

Your client's budget may have just been renewed and they could be flush with freelance dollars to spend. Remind them of how you can help them meet their business goals with high-converting content and optimized SEO articles in the coming months.

No matter what type of freelance work you do, I do believe there are well-paying freelance jobs out there if you’re willing to do the work to find it.

Have a great rest of your week!

Warmest,

Diana

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What’s Happening in My Business and Personal Life

• I suggest new freelancers ask themselves these six questions before deciding they quit their jobs to go full-time freelance.

• I wrote an article about someone who earns over $30K/week on semi-passive income a week with Amazon. (And it’s definitely not me!)

• I’m listening to Kendall Rae’s True Crime podcast on Spotify. It has nothing to do with freelancing other than that it’s good storytelling.

• If you’re wondering “how do I find my first freelance job?” writer Jennifer Della’Zanna has you covered.

• I’m reading “An Anonymous Girl” by Greer Hendricks and Sarah Pekkanen

Freelance Jobs I Found

(I have no connection to these and they were live when I found them a few days before this newsletter was sent. Good luck!)

• Freelance Web designer for a FL-based company ($35-40/hour)

• Contract editor, trading and investing, Dotdash Meredit ($50/hour)

• Freelance senior copywriter for Suzy Inc. ($70-80/hour)

• Korean-speaking freelance video editor in Burbank, Calif., (up to $800/day)

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