$58,317: That's how much business I earned from LinkedIn in 2024

Here's how I did it

Author

Diana Kelly Levey
December 08, 2024

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$58,317

That's how much work I've gotten through LinkedIn alone in 2024.

It's from:

✅ New relationships built on this platform

✅ Applying to freelance writing jobs I saw posted (One turned into an ongoing retainer client that’s paid over $12,000 so far!)

✅ Sending introductory DMs.


✅ Using the search features to find names of marketing managers, editors, and plug their info into Hunter.io to send cold emails to.


✅ Some new clients finding me through the platform and posts. I got some freelance coaching clients this way and some freelance ghostwriting clients through this.


✅ Some clients are editors I met years ago who read my posts and have reached out about working together.

✅ It doesn’t include how much I earned through digital product sales specifically acquired there or people who subscribed to this newsletter and then purchased.

✅ I also 1.5x my followers in the past year.

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Why share?

Because I didn’t realize the number was that high. If someone asked me, I probably would have said about 30 to 40% of my business was through LinkedIn.

When in actuality, it’s 60%.

It’s important for me to keep that statistic in mind when I think about taking a week off from posting. Or when I don’t feel like commenting.

If you need to ramp up your LinkedIn posting game (or start a presence there), I highly recommend it as part of your 2025 marketing strategy.

Here are 20 templates and scripts that I use when connecting with a potential client and showing up in their DMs.

(Yes, one in particular resulted in a client that earned over $12,000 worth of freelance work in the past 15 months.)

I get that the two biggest problems I hear from freelancers when they’re thinking about getting involved on LinkedIn is:

>I don’t know what to say.

>I don’t have time to be consistent.

I get it.

And believe me, when I had two kids ages two and under, I didn’t think I had time. Or that anyone would want to hear what I’ve have to say.

But I posted 2-4x a week and grew.

Now I post about 3-4x a week and comment 3-4x a week.

It takes about two hours to three hours a week, depending on if I’m writing an article or not.

But let’s say roughly $60,000 of business resulted from three hours a week.

That’s $1,100 a week of business for about two to three hours of effort.

Worth it, right?

BTW, I’m creating my 2025 Marketing Planner that will show you in a visual calendar examples of what to do each day to market yourself and your business to get high-paying clients.

Reply with the work “Planner” if you’ll want more info on that.

Have a fantastic week ahead!

Diana

P.S. Missed last week’s newsletter or a recent post? Check it out here.

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