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The main reason most former magazine editors and journalists go to work on the (ahem) “dark side” aka brands?

They pay better.

Sure, there’s still plenty of work in the editorial and magazine writing side of freelance but, the rates seem to keep dropping while the asks go up.

It sucks and it’s not everyone but, it’s a growing trend.

So, many freelance writers choose to go into content marketing writing to supplement their freelance income. (If you aren’t sure ‘what is content marketing writing’ we’ll explain it here.)

If you aren’t sure how to find content marketing clients, start here.

(For more in-depth tips, check out the lessons in the ‘Get Paid to Write’ online course.)

1. Find Your Freelance Niche and Stick to It!

Sure, it’s tempting to take every gig that comes your way—dog walker ad one day, healthcare whitepaper the next, skincare blog next week. But trust me, specializing does help.

Clients will pay a premium for someone who’s laser-focused on their industry. If you’re into pet nutrition, for example, own it. Be the pet-nutrition-content-writing guru and bam—clients will see you as the expert they need. Especially when you add those niches to your LinkedIn profile.

Action Tip: List your top 3 industries and writing styles you enjoy. Then, Google them with “freelance opportunities.” You’ll quickly see where the money and demand are for content marketing freelance writing jobs.

2. Build a Personal Brand That Screams “Hire Me!”

Your freelance brand isn’t just a cute logo (though, yes, you can still have one). It’s your unique selling proposition (USP)—the thing that makes you stand out.

Think of it like this: if a freelance friend referred you, what would they say you're the best at? Use that to shape your personal brand.

Action Tip: Update your LinkedIn profile with your USP and list out how you can solve client problems. Need inspiration? Check out how I highlight SEO expertise to get more clients.

3. Get Your Freelance Portfolio Online—Yesterday

Look, I get it. The thought of building a website may make you want to binge-watch Netflix instead.

But it doesn’t need to be fancy! Clients just want to see your work.

A few killer samples can be the difference between landing a gig or ending up in the “thanks but no thanks” pile.

Action Tip: If you don’t have a website yet, use platforms like Authory, Contently or ClearVoice to build a free portfolio. Then, slap that link on all your social profiles and emails.

4. Network Like You Mean It (But Make It Fun)

For many writers who are introverts, networking can be a drag. But it doesn’t have to be all handshakes and awkward small talk!

Social media comments, virtual coffee chats, or even a quick DM to a fellow freelancer can open doors.

The key? Be genuine. It’s all about building relationships, not just gathering contacts.

I’m trying to connect with a freelance friend in person or a virtual buddy each month.

Action Tip: Start small. Send a friendly LinkedIn message to someone in your niche today, or join a freelance writing group online. There are some free Slack channels with freelancers sharing opportunities.

Following these steps consistently (keyword “CONSISTENTLY”) will set you up for success.

Yes, it’s a long game. But by niching down, polishing your brand, getting your work out there, and building those connections, you’ll be landing content marketing clients in no time.

Have a great rest of your week!

Diana

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