How to find better-paying clients

You asked, I'm delivering 10 strategies

Author

Diana Kelly Levey
January 12, 2025

Hey Freelancer,

Learning “how to find higher-paying clients” or “finding better-paying clients” was one of the topics readers who answered my survey said they wanted help with.

That’s why I’m serving up these tips.

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1. Cold Pitch Like a Pro

Dream clients aren’t psychic—you’ve got to reach out to them. Research companies or editors you admire, craft a killer article pitch that results in an assignment, and show them how you can solve their content problems. Short, sweet, and tailored to their needs wins the day. (Check out my pitch examples for inspo!)

2. Work Your Network

Your connections are a goldmine. Tap into your network—old coworkers, LinkedIn contacts, or even friends with businesses. Let them know you’re a freelance ninja who can handle their content needs. Relationships = $$$ in freelancing.

3. Join Freelance Communities

Online freelance groups on Facebook, Reddit, or Slack are job and advice hotspots. (I got a high-paying steady client from a Slack channel last year!) Ask questions, share your wins, and jump on posted gigs. Networking with people in your industry is like building your own freelance safety net and fostering a freelance community is good for a remote worker’s mental health, IMO.

4. Update Your LinkedIn Profile.

First impressions matter. Swap that car selfie for a sharp headshot, optimize your headline with keywords, and make sure your summary screams, “I can solve your problems!” Don’t forget to add your email and/or webssite so clients can find you easily.

5. ABG: Always Be Giving

Adopt a generosity-first mindset. Refer work to freelance friends, share resources, or help a client find someone who can take on their project. ABG builds trust, strengthens your network, and brings good karma your way. Keep this in mind with social media, too. Always be commenting and supporting others’ posts and you’ll get noticed.

6. Follow Up, Follow Through

Silence doesn’t mean “no.” When you send a pitch or reach out to a client, follow up if you don’t hear back.A gentle nudge can move you from forgotten to front of mind. Most of my my freelance business comes in the second, third, or future follow-up email.

7. Launch Your Website

Your website is your digital handshake. Even a simple site with your portfolio, services, and contact info can help clients find you and let clients know you’re open for business.

8. Look for Clients on Social Media

Follow brands you admire, comment on their posts, and pitch ideas to the people behind the content. Discover how to use social media to find freelance clients without spending your entire day online.

9. Get a Killer Headshot

Or at least a better, more recent one. A professional photo shows you mean business. Whether it’s for LinkedIn, your website, or an editor’s contributor page, a sharp, clear picture goes a long way. Bonus: It’s a branding opportunity, so try to find ways to show off your niche with style. Some freelancers can find these services at conferences for a great price, too.

10. Write an Epic About Page

Your “About Me” page is your freelance hype reel. Tell a story, highlight your wins, and show off your personality. Let clients know you’re not just talented—you’re fun to work with too!

Referral work is another great way to find freelance work.

Thanks for reading!

Diana

P.S. Missed last week’s newsletter or a recent post? Check them out here.

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