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You know you should be showing up on LinkedIn, but when you’re having a busy week or feel stressed, knowing what to post on the platform can feel overwhelming.
That’s why I wrote this piece for Inc. on how to show up on LinkedIn if you only have a few minutes. Engaging regularly on the platform is important to help you show up in search results and it’s one of the small ways I stay top-of-mind with my network during those weeks when I’m slammed with freelance client work.
Here are a few strategies worth trying this week when you want to foster relationships but don’t have a lot of creative energy.
Check "My Network" for easy wins. LinkedIn literally builds the conversation starter for you. Job changes, birthdays, and work anniversaries are all right there waiting. Skip the lazy ‘like’ (they won’t see it anyway) and send a DM or drop a comment that goes beyond “Congrats!” instead.
Go back to your recent posts and reply to comments. You already did the hard part by posting, so don't ghost your own content and the audience that engaged. Replying to comments makes the algorithm happy and makes your network feel like you actually showed up.
Search a few industry keywords. I recommend having a few key terms to help you find new contacts and conversations in your niche. You could search a trend phrase, a conference to see who attended, or a hashtag like #marketing.
Leave a thoughtful comment on someone else's post. Some think LinkedIn is all about posting but the comments section of others’ posts is what can really drive new profile views. Say something specific, take a stance, add a thought. Your next client or collaborator could be reading that comment and deciding whether to follow you or better yet, hire you.
The best part? You can knock most of this out from your phone while waiting for coffee to brew or in the checkout line at the store.
Head over to Inc. for all six strategies and exactly how to apply these techniques within the freel LinkedIn app.
I help professionals write LinkedIn posts, engage with the right audiences on the platform, send strategic DMS, write better comments, and grow their audiences on the platform. See what’s included. 👉
What I’m Reading / Listening To / Recommending / Watching / Publishing
What I’m reading: Smart Money, Smart Kids By Dave Ramsey and Rachel Cruze (Worked on a personal finance article for a parenting mag so exploring the topic in more depth)
What I published on LinkedIn: Do you have a “fun fact” ready to go if prompted? Here’s why you should be prepared for this question.
What I published on Inc.com: Should you hire a writer or use AI? Why journalists still win.
What I’m watching: Love Story on HULU (John F. Kennedy Jr. and Carolyn Bessette)
What I’m working on: Finished a presentation on “referral work” and how to find it for Georgie Darling’s upcoming virtual Freelancer Summit. Grab your ticket today using this link.
Freelance and Creative Jobs I Found
Here’s a roundup of creative, full-time, part-time, freelance, remote, and hybrid jobs in the editorial, copywriting, content writing, and creative fields. Good luck.
Senior editor role for Wildtype health, a healthcare agency, FT, hybrid, NYC, up to $93K
Graphic designers with fashion backgrounds might like this FT, onsite role in NYC, up to $75K a startup healthcare company, remote, pay N/a
Staff writer PT role for Business Publications Corp in Des Moines, Iowa, hybrid, rate NA
Florida-based writers with academia backgrounds should apply to this Stetson University FT role
Ready to get personalized feedback on your freelance business? I’m now booking March and APRIL 1:1 coaching sessions; it’s a 40-minute call + an edit of a 600-word piece of your choice. If you don’t see a time that works, just hit reply or email me to find a slot that I might be available.
Book a sponsored slot advertising in my newsletter in APRIL (Join brands like Morning Brew, Shortform, Fiverr, HUBSPOT, Get Response, Freshbooks, Found, Authory, and more)
Hire my freelance writing company, DKL Content Services Inc., to help with SEO content writing, GEO writing, video script writing services, ghostwriting, thought leadership, newsletter writing, and copywriting services for websites. I’m a NY State and NYC MWBE-certified business.
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