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I've been posting consistently on LinkedIn since spring 2022 — and it has paid dividends in my freelance business.
I tell my coaching clients and readers all the time: get active on the platform. The hiring managers — content marketers, marketing execs, editors — are there, and they're paying attention.
Here's proof. My LinkedIn-sourced earnings over the past two years:
2024: $58,300 2025: $38,500 Sponsorships: $2,500 Total: ~$100,000
And this year, I already have $15,500+ in project work lined up — all from connections I made on the platform.
So how does it actually work? Here's my approach:
I post 2–3x a week, consistently (you don’t have to
I comment on posts from leaders in my industry
I reach out to people who've viewed my profile, liked a post, or participated in a poll — even quiet lurkers turn into clients
I update my profile, header, and client list at least once a quarter
If you're ready to get serious about LinkedIn, my 20+ LinkedIn Messages guide is less than $20 and takes the guesswork out of what to say when you reach out to a potential client.
Here's a free tip: "Hi, do you have work?" is not it.
Learn how to be strategic with your time on the platform and send messages that actually land gigs. Grab the PDF today — and the first seven buyers will receive my LinkedIn Premium referral codes, giving you two free months of Premium.
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If you’re enjoying the content I put out and want to support this newsletter that takes me about two hours a week to write, send $$ support via Buy me a coffee.
Every little bit helps me keep this going every week and share free advice on my blog.
Learn more about my LinkedIn Post Writing and Brand Management Strategy Services. I help professionals write LinkedIn posts, engage with the right audiences on the platform, send strategic DMS, write better comments, and grow their audiences on the platform. See what’s included. 👉
Ready to get personalized feedback on your freelance business? I’m now booking March 1:1 coaching sessions; it’s a 40-minute call + an edit of a 600-word piece of your choice. If you don’t see a time that works, just hit reply or email me to find a slot that works.
Book a sponsored slot advertising in my newsletter in MARCH (Join brands like Morning Brew, Shortform, Fiverr, HUBSPOT, Get Response, Freshbooks, Found, Authory, and more)
Hire my freelance writing company, DKL Content Services Inc., to help with SEO content writing, GEO writing, video script writing services, ghostwriting, thought leadership, newsletter writing, and copywriting services for websites. I’m a NY State and NYC MWBE-certified business.
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