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Some days I take what I call the lazy genius approach to marketing. (Shoutout to Kendra Adachi, creator of the Lazy Genius Collective and podcast for that framing.)

I simply look around me at the brands, services, and products I’m using.

Here's what that actually looks like.

Apps on my phone

I downloaded Zenplanner to manage my kids' ninja warrior class schedule and thought, "Cool product. Does this brand have a blog?" They do. I checked their site, stalked them on LinkedIn, and reached out. I also explore the parenting apps for sports, camp, their school, PTA purchases, and more.

Products within 10 feet of me

I literally scan the room. If it's something I use and love, chances are I'd be a great fit to write for them. The mailing labels I used for my sister’s bridal shower? They have a blog and emails. My favorite pen company probably needs content, and that water bottle I can’t live without? Yep, they might need a hand with emails or thought leadership ghostwriting for executives.

My inbox (yes, the promo folder)

The newsletters I skim, the subject lines that caught my eye. They're all breadcrumbs. If a brand sends emails, there's probably a content team behind them who needs more help. (Think ‘Book of the Month,’ my favorite cleaning products, beauty products, and pet boarding services.)

Past clients' competitors

If I'm not under contract and there's no exclusivity clause, I go straight to the competition. I already know the audience. Half the research is done.

Very specific Google Alerts

I set up alerts for key terms in my niche and get news about partnerships, launches, and funding rounds sent right to my inbox. It's one of the easiest ways to find a reason to reach out.

This is part of my go-to list when I don't feel like following my traditional marketing plan.

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Here’s a roundup of creative, full-time, part-time, freelance, remote, and hybrid jobs in the editorial, copywriting, content writing, and creative fields. Good luck.

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