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If you’re having trouble finding freelance clients…

I’m going to show you how to look for them where other freelancers aren’t looking.

Some days, I take what I call the lazy genius approach to marketing. (Borrowed from podcaster, author Kendra Adachi’s podcast/brand.)

I skip the job boards.✌️

I bypass the LinkedIn cold pitch DM.

And I just…start looking around me.

Here are some examples of what that looks like:

✅ Apps on my phone

I downloaded Zenplanner to manage my kids’ ninja warrior class schedule.

Then I thought, “Cool product. Does this brand have a blog?”

They do.

I checked their site, stalked them on LinkedIn, and reached out.

✅ Products within 10 feet of me

I literally scan the room.

If it’s a product I use and love, chances are I’d be a great fit to write for them.

Beauty brand? Check.

Pet product? Double check.

I look them up, then investigate to see if I know someone at the company.

This is an excellent way to find freelance content marketing clients.

✅ My inbox (yes, the promo folder too)

I’ve been reviewing brands I’ve subscribed to.

The newsletters I skim.

The subject lines that caught my eye.

They’re all breadcrumbs.

If they send emails, there’s probably a content team behind them.

They might need more writing help or have other content or copywriting needs where I can fill in the gaps.


✅ I set up very specific Google Alerts.

I set up Google Alerts for key terms in my niche.

Now I get news about partnerships, new launches, and acquisitions sent right to my inbox.

It helps me stay on top of industry news and trends and gives me a reason to reach out to previous clients or find new ones that just got funding.

This is a glimpse into my go-to list when I feel like I need to shake up my traditional marketing plan.

Want MORE of this kind of marketing advice for your freelance business?

If you’re ready to explore ways to find freelance clients that don’t involve waiting around for your ideal client to post a job, you’ll love this presentation.

I share 16 fun, fresh ways to find freelance clients — like those described above, but more in depth — and include voice-over instruction to help you find new freelance clients.

You can simply download the presentation (a slide deck file) and get the suggestions on screen or listen to the audio file (24 minutes long) for more in-depth advice.

Thank you for being here and reading!

Diana

Add These Newsletters to Your Inbox

Thriving Freelance: Gigs and Growth: If you love getting more freelance jobs in your inbox, you’ll appreciate the work Meet Harlow’s team does to deliver these to your email each week.

Creator spotlight: Thoughtful interviews with professionals you probably already know and follow, written by Francis Zierer and team

Big Desk Energy: A newsletter from Beehiiv’s founder, Tyler Denk, which includes startup stories and relevant industry news

What I’m Reading📚 / Listening To🎧 / Writing💻 / Watching 📺

What I posted on LinkedIn: This post on how I write a first draft quickly resonated with other writers

What I’m reading online: Joe Pulizzi’s Build for January Today LinkedIn article

What I’m listening to: “Creating Killer Bottom of Funnel Content” by 2 Pizza Marketing

What I published: Forget the military sleep method, this sleep trick helps me fall asleep faster (Tom’s Guide)

What I’m watching: Jurassic World movie (the kids requested it and lost interest 45 minutes in on the rental, of course), Sullivan’s Crossing on Netflix.

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Freelance / Content / Media / Editor/ Writing Jobs I Found

This roundup includes freelance writing jobs, media jobs, FT jobs, creative jobs, and content writing jobs for creatives. Good luck!

• Freelance contract content writer for Elevato $25-40/hour

• Assistant Editor at The Atlantic in Washington, DC

• Experienced copywriter for Ursus Inc, two-month contract for up to $64/hr

• Short form video editor for a boutique agency specializing in luxury home service businesses, up to $30/hour

• Real estate reporter for the Orange County Business Journal, FT role in Orange County, California, $55k-85K

• Lifestyle editor Stephanie at Business Insider is looking for pitches

• Associate video editor, contract for Mangomint, up to $7,500/month

Let’s Work Together!

• Ready to get personalized feedback on your freelance business? I’m now booking November 1:1 coaching sessions, it’s a 40-minute call + an edit of a 600-word piece of your choice. If you don’t see a time that works, just hit reply or email me to find a slot that works. [Recent coaching client Mary said:  Diana's own first-person experience as both a former magazine staffer and hiring editor, as well as her experience as a freelance content creator, has so much to offer freelancers at any stage of their career.]

• Join hundreds who have taken my self-directed freelance online courses to enhance freelance skills and find higher-paying clients. It’s a comprehensive format with video + script copy to help you jump-start your business or take it to new heights.

• Book a sponsored slot advertising in my newsletter in NOVEMBER (Join brands like Morning Brew, Shortform, Fiverr, HUBSPOT, Get Response, Freshbooks, Found, Authory, and more)

• Hire my freelance writing company, DKL Content Services Inc., to help with SEO content writing, ghost writing, thought leadership, newsletter writing, and copywriting services. I’m a NY State and NYC MWBE-certified business.