The LinkedIn Post that *always* drives impressions

And a $200,000+ job I found if you live in the NYC area

Author

Diana Kelly Levey
June 04, 2025 • Estimated Reading Time: 10 minutes

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I try to change up my LinkedIn posts each week and month, making sure I have a few with photos, video, carousels, AND I always do THIS hyper-engaging post at least twice a month.

It’s a LinkedIn poll.

I try to make the topic one that would appeal to a wider audience of my followers, not just those connected with me who are in the content writing, marketing, and freelancing spaces.

Last week, I came up with the poll topic after checking my email on the weekend (*I know!*) and seeing a notification from LinkedIn that I received a message from someone.

I logged into LinkedIn to see the message — ‘cause that’s how they get you! — and it was someone selling me something. On the weekend. A holiday weekend in the U.S. and yes, they were American. Annoying.

But yes, it’s on me to ignore it until the weekday if I don’t want to see these kinds of things.

So I posed the question to my audience on LinkedIn as a poll to see how they feel about getting a message on LinkedIn on the weekend.

It received over 2,000 impressions and 139 people voted in the poll.

LinkedIn poll on Diana Kelly Levey’s feed.

It did WAY better than the article I wrote that took me about two hours and landed in the inbox of 11K subscribers subscribed to my LinkedIn newsletter (the 680 post in the photo above).

Why does this matter?

Why should YOU care?

Is it worth trying it?

Because that’s 139 people I can reach out to directly and say something like, “Nice to see your name pop up in my feed. Thank you for voting in my poll. How are you?”

Simple.

Friendly.

Not asking for business.

But it gives you an “in” and a reason to reach out to an editor who is following your page or someone you used to work with who reads your content but never hits ‘Like,’ ‘Comments’ or shares it.

A poll is a simple way of getting an audience involved on LinkedIn.

I don’t suggest you overuse it, but you should try a poll post once a month. You might even want to add a COMMENT and tag some people you follow to ask them to vote and share their point of view, especially if you don’t think it’s getting traction.

It’s not about just showing up on LinkedIn and building a following there (although I think having more than 1,000 followers or connections and showing you’re active there helps business).

It’s about encouraging a lurker to engage and using that as an opportunity to reach out to them directly and initiate a conversation.

And you can just connect with someone who voted to build a professional, friendly relationship on the platform.

It’s not simply about being on the platform to “be there” — I earned over $60,000 last year from work I got via LinkedIn.

If you are feeling stuck and don’t know what to start posting, I’ve got you covered with LinkedIn post ideas to borrow or steal.👉

Thank you for reading. If you create a poll on the platform, tag me so I can vote in it, too.

Diana

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What’s Happening In My Business

Freelance / Content / Media Jobs I Found

I’m no longer limiting this roundup to freelance or remote jobs I found. You’ll see some full-time jobs in here, too. If I see something that sounds cool for a writer, editor, creative, freelancer, I’ll put it in here. Some freelancers are contemplating going back to FT work so why not see what’s out there?

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