Why good writers are a worthwhile investment

Send this to your clients when negotiating price

Author

Diana Kelly Levey
June 08, 2025 • Estimated Reading Time: 8 minutes

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There’s a good chance your client or the cold contact you’re messaging about working for them would love additional support. Nearly 80% of content marketers write the brand’s content themselves, and 54% of B2B marketers agree that a lack of resources is their biggest challenge.

Clients need the help but struggle with understanding the cost and value a writer brings to the table, enabling them to do other, important work.

Use these talking points to refer back to when a client isn’t 100 percent on board with hiring a writer and when they balk at your rates.

Here are some things content managers and small business owners can expect when they hire an experienced writer.

7 Worthwhile Differences You Can Expect When Hiring a Professional Freelance Writer

Read through to see if your contracted writers are offering these important components. If they aren’t, explore whether implementing them can help your business or if you should hire a different freelance writing professional or team to execute on your goals.

1.     A smarter, faster onboarding process that obtains need-to-know details up front

Before we work together – often before our first call – I’ll send potential clients a “client intake form” that lets me know who the decisionmakers are at the company, what the clients expects from our working partnership (ROIs), examples of blogs they like, as well as who I’ll have access to for interviews, and whether they have ongoing needs. An experienced writer might also send a freelance project proposal and have writing briefs they often use to gather more information from the client before they start writing.

2.     They might expect partial payment up front

When you’re working with a professional freelance writer for hire, it’s common for their contract to require a deposit before you start working with them. This can be done to ensure your business holds a space in their project calendar, it helps them run their business and livelihood in general, and it lets them know you’re serious. The independent contractor can feel assured that you aren’t going to stiff them at the end – unfortunately, a frequent occurrence in this career. One statistic reveals that 74% of freelancers aren’t receiving payments on time. Having this deposit paid up front speeds up the accounting onboarding process,that’s often a drag for freelancers.

It's not that they don’t trust you, it’s that they need to eat and pay bills. Think about it, if your project involves a month’s worth of work that you kick off after two weeks of emails, inquiries and calls, and then the client has a 30-day net pay process, the freelancer isn’t getting paid for about 2.5 months from when they first heard about your project.

3.     They bring their background knowledge to the process

Someone who is running a professional freelance writing business can help you identify what it is your business needs versus what you think it needs. When you take your car to the mechanic because you hear a strange noise and say, “I think it’s a problem with the belt,” but then they take a closer, experienced look and realize it’s something else, you’re going to get the root of the problem fixed.

A small business owner might tell a freelance writer that they “need to publish more content,” or “I need to improve the SEO on existing content,” but when a pro content writer evaluates your content through a strategic lens and does some analysis, they will likely have a more refined approach to your content needs. The right freelance SEO writer hire makes a difference between simply doing what you ask of them versus fixing the larger problem at hand.

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