Why your pitch emails aren't landing

A few tweaks could make the difference when it comes to securing freelance work

Hey freelancer,

If I could attribute long-term freelance success to one thing, it’s this:

Send the pitch.

You aren’t the first freelance writer or creative to overthink your pitch or worry it’s not good enough, and you won’t be the last.

But if you never send the article pitch or intro email to your potential freelance client, you’ll never know.

Stop waiting for perfect. The freelancers landing work aren’t luckier. They’re literally just sending the email.

If you’re concerned that something might be “off” with your article pitches or you don’t know where to start and what to say, I’ve got you covered.

My bestselling ebook “20+ Freelance Pitches That Sold” shows you 24 examples of subject lines that get editors’ attention, what to say in the pitch email, what not to include, and how to format the email so it looks professional.


Once you learn how to write a great article pitch (and you keep doing it over and over again), you’ll see the difference in editors’ response rates and replies.

Just ask Kaneesha Allen, a freelance medical and health writer who shared this note with me:

“I used your pitch template and got approved for an article!
I sent my pitch in February, followed up a week later, and today the co-director got back to me. I’m super excited to work on this piece!”

She’s not the only one.

🎬 Neal Fischer, a filmmaker and author, said:

“Diana’s 20 Pitches That Worked PDF was crucial in helping me start my freelance writing journey.”


Neal landed two articles with The Brag Media after buying the guide.

💡 Misha B., one of my coaching students, had an essay pitch accepted by Insider within days of our session.

These writers all had one thing in common: they stopped guessing about what to say and used the proven article pitching framework that works.

And that’s exactly what you’ll get in 24 Freelance Article Pitches That Sold.

Customers used these templates to turn cold outreach emails into bylines at Glamour, Women’s Health, Food Network, Equinox, Oxygen, Muscle & Fitness, and more.

They’re the same email template formats I use to work with editorial outlets and brands like PEOPLE, InStyle, Men’s Journal, Real Simple, Reader’s Digest, Health, Business Insider, MSN, The Bump, Chewy, and Headspace.

Each example shows what editors actually respond to.

Customers love that following these templates helps them send better pitches faster, with more confidence, and finally get that email reply from the assigning editor, “Yes, we’d love this idea!”

👉 Grab “24 Freelance Article Pitches That Sold” for under $20 today and start sending pitches that get yeses.


Diana

  • Ready to get personalized feedback on your freelance business? I’m now booking November 1:1 coaching sessions, it’s a 40-minute call + an edit of a 600-word piece of your choice. If you don’t see a time that works, just hit reply or email me to find a slot that works.

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