Your freelance business isn’t broken but your marketing might be

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Author

Diana Kelly Levey
August 31, 2025 • Estimated Reading Time: 9 minutes

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Let’s talk about something uncomfortable for a minute:


When freelance work dries up, it’s easy to assume it’s you.


You’re not good enough.

Your writing is boring.

Everyone else (according to social media which is always true) is booked and thriving.

Here’s what I’ve learned after 20 years of freelancing:


The talent gap isn’t what’s holding most writers back, it’s the marketing gap.

(And we all slack on it once in a while.)

If you’re sitting around hoping your next freelance client will land in your inbox…


Or waiting for an editor to assign you something new…


Or you’ve tried a few cold pitches and didn’t hear back so now you’re doom-scrolling job boards wondering if freelance is even viable anymore because the hourly rates are less than you’d get working at a fast food restaurant…

I can help you fix that.

You don’t need to be the loudest freelancer “online.”


You don’t need a 50-page portfolio or a huge LinkedIn following (seriously — although a solid one helps).

What you do need is a process:


→ A repeatable way to find clients


→ Confidence around what to say and how to say it when you’re trying to get work without sounding desperate


→ A plan that works for you, even if you only have a few hours a week

That’s exactly what I teach in my course:

I teach the freelancing basics, like HOW to pitch, who to pitch, and when to follow up but I just added a marketing component because it’s so important.

And since many of us in the States are channeling back-to-school energy, I’m slapping a coupon on this bestselling online course.

YUP. You read that right. I added MORE to the course in the form of a marketing resource AND I’m sharing a coupon.

The first 50 of my newsletter subscribers to take action will snag this course for 20% off.

That’s $39.20 if they use the coupon code BacktoSchool in the checkout.

If you’re tired of trying to piece together free advice from my blog, this newsletter, and my LinkedIn page (there’s plenty for you to read) and want a shortcut to the stuff that actually works, this is for you.

Inside the course, I’ll show you how to:

  • Set up your freelance biz without getting overwhelmed

  • Market yourself (without feeling gross)

  • Pitch like a freelance pro (cold emails, warm leads, LinkedIn messages) even if you’re just getting started

  • Handle client convos, rates, and invoicing with more confidence

You can go from "I hope someone hires me" (fingers crossed!) to "I'm building a real business here.” (Invoice sent!)

And when freelance work slows down again?


You'll know exactly what to do next.

The 20% off deal is only good until September 30, 2025.

No time to work on a course right now? I get it. Grab this deal and you’ll have access to all of the materials (video, text lessons and PDFs) forever.

Diana

P.S. Missed last week’s newsletter or a recent post? Check them out here.

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Subscribe to the weekly freelance writing tips email here. You’ll get a freelance “pitching tips” PDF resource as a thank-you for subscribing.

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What I’m Reading / Listening to / Doing / Publishing

Freelance / Content / Media Jobs I Found

This roundup includes freelance writing jobs, media jobs, FT jobs, creative jobs, and content writing jobs for creatives I found. Good luck!

  • Copywriter for Wren Kitchens in CT, FT role from $83-103k/year with benefits

  • Marketing manager for Storyful Hybrid NY, $100-$125K/year

  • Healthcare writer for Essen in Da Bronx 😁, NY, up to $100k/year with benefits

  • Freelance video editor $400/day (40 hrs a week up to 3 months) for FLO

  • Content marketing manager for Clerri in Pennsylvania, $87K/year with benefits

  • Content strategist for Wealth Enhancement $95K-152K (FULLY REMOTE!)

Let’s Work Together!

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